Enreach, the fast-growing European unified communications group, reaches another important milestone in its integration strategy by bringing Swyx under the group brand. Based in Dortmund, Germany, the company has been part of Enreach since 2018 and is adopting the group’s name and operating as Enreach since October 1st, 2021. This move expands the Enreach brand into the DACH market and further underpins its leadership position in Europe. The rebranding of Swyx is an important example of Enreach executing its integration strategy and realising synergies, supported by an increasingly unified brand presence across its European markets.
"We’ve grown together as a group, which is why it's time to come together with a unified name under one brand umbrella. With the name Enreach, we are clearly showing who we are: the European brand that enables meaningful human contact. Our solutions are focused on helping businesses work more efficiently and successfully. As Enreach, we support our channel partners in unlocking new growth opportunities by offering a significantly expanded portfolio that combines easy-to-use software with innovative network access and productivity services", said Dr. Ralf Ebbinghaus, CEO of Enreach Germany.
"The rebranding from Swyx to Enreach is another important step on our journey to be Europe's UC market leader, enabled by a cohesive vision and scalable growth potential from our integration efforts. Swyx has established itself as a key player with a strong channel partner network in Germany, Austria and Switzerland, enabling businesses to transform the way they work, and is well equipped for further growth in this important European region. We are therefore very pleased to continue our success story as a group under one strong name reinforcing our commitment to offer customers and partners a wide range of benefits", said Stijn Nijhuis, CEO of Enreach.
User-centric solutions for communication and collaboration
Enreach offers its customers and partners in the DACH region an even broader portfolio of solutions for the digitalisation of communication and collaboration. The current offering covers the entire UC spectrum, including cloud services as well as in-house installations and hybrid models. Chat and voicebots as well as cloud contact center and productivity solutions will also be available to customers in Germany before the end of the year.
Enreach was formed in 2018 with the support of investor Waterland Private Equity from the combination of Swyx with Voiceworks from the Netherlands and France-based Centile Telecom Applications (already rebranded to Enreach for Service Providers). Since then, the group has successfully combined a dynamic buy-and-build strategy with organic growth and the introduction of further value-add solutions to its product portfolio. The rebranding of Swyx is the result of a development during which the individual Enreach companies have grown together forming one integrated group.
Proven Swyx product brand remains
Swyx will be retained as the product brand and name of the proven Swyx products, while the product range will continue to evolve to offer more and more cloud services. In this way, sales partners can continue to use the well-known brand towards their customers. Swyx Partners can find detailed information about the rebranding in Swyx Partner Net.